that’s the slogan of axbo, a unique alarm clock that sebastian told me about, several months ago. several months ago (minus a few days), i went and ordered one.

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axbo is a sleep phase alarm clock – it monitors your sleep stages and determines the best time to wake you up within a 30 minute time frame.
whenever one cycle of sleep stages is completed (takes about 90 minutes), there’s a short “nearly-awake” phase – this is when you turn around or pull that blanket up a little more.
this is also the best moment to wake up, because you’re sort of already awake, just not aware of it.

i often have trouble getting up in the morning, especially in winter. in the past few months, it’s been much easier.

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the supplied software even allows you to create graphs of your sleep activity.
here’s an example screenshot (the axes are movements per minute (vertical) and time (horizontal)):

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when i bought it, the cashier asked me what that was, and i explained it to her.

cashier: what’s that?
me: it’s an alarm clock that determines the best time to wake you up.
cashier: that sounds great, i want one of these! (moves the package across the barcode scanner, looks at the price, looks at me again)
cashier: (doublechecking) how much does it cost?
me: 200 euros.
cashier: oh, …i guess i’m not getting one too soon…