that’s the slogan of axbo, a unique alarm clock that sebastian told me about, several months ago. several months ago (minus a few days), i went and ordered one.

axbo is a sleep phase alarm clock – it monitors your sleep stages and determines the best time to wake you up within a 30 minute time frame.
whenever one cycle of sleep stages is completed (takes about 90 minutes), there’s a short “nearly-awake” phase – this is when you turn around or pull that blanket up a little more.
this is also the best moment to wake up, because you’re sort of already awake, just not aware of it.

i often have trouble getting up in the morning, especially in winter. in the past few months, it’s been much easier.

the supplied software even allows you to create graphs of your sleep activity.
here’s an example screenshot (the axes are movements per minute (vertical) and time (horizontal)):

when i bought it, the cashier asked me what that was, and i explained it to her.

cashier: what’s that?
me: it’s an alarm clock that determines the best time to wake you up.
cashier: that sounds great, i want one of these! (moves the package across the barcode scanner, looks at the price, looks at me again)
cashier: (doublechecking) how much does it cost?
me: 200 euros.
cashier: oh, …i guess i’m not getting one too soon…